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Why Gear DOESN’T Matter

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  • Why Gear DOESN’T Matter
    When I began my journey as a content creator, it was easy to get lost dreaming about fancy equipment. Newer, fancier digital cameras are released almost constantly these days. 8K resolution, high frame rates, and amazing low-light performance are very tempting for photographers and videographers alike. “Surely, better equipment will make me a better creator!”Continue reading “Why Gear DOESN’T Matter”
  • Google Analytics Essential Training
    As a soon-to-be marketing grad this spring, I’ve begun to look at job postings. Many of the postings I’ve seen require some level of experience with Google Analytics. This is for good reason; Google Analytics is a powerful resource. It helps you understand how your customers interact with your website using simple visual tools. OneContinue reading “Google Analytics Essential Training”
  • Content Marketing: ROI
    As marketers, it’s critical that we know which strategies are working and which ones aren’t. Why would you spend valuable marketing dollars on a campaign that isn’t achieving your business goals? That’s what we’re here to talk about today – ROI, or return on investment. ROI is something that I’ve struggled to explain in theContinue reading “Content Marketing: ROI”

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